Keep · Little things, lasting joy
Some of our favourite memories live in photographs. Others become little things we can hold, display, and smile at every day.
Keep is where we bring together the memories that mean something to us, and the little creations they inspire.
le.keepsakes (乐 lè) began with Joanna, a mum who wanted her favourite family photographs to be more than memories tucked away in her phone.
She started making personalised photo magnets — simple little keepsakes that bring familiar faces and happy moments into everyday life.
The name lè means joy. Even its logo has a family story, with the letters L and E woven together for Lucas and Ethan.
What began as a small creative project is another way for our family to celebrate the moments that matter.
Instagram: @le.keepsakes
Each magnet is made with care, one at a time.
A birthday, a family holiday, a moment we didn't want to forget.
Here, we'll share selected keepsakes from our family's collection, each with a story that takes us back to where it began.
Since magnets could stick to the cabin door, she decided to make personalised “Lucas turns Five” magnets through her own lè keepsakes, rather than draw the letters by hand. These became the centrepiece, with the Marvel decorations arranged around them.
Read the memory
Would you like a little keepsake of your own? There are two ways to reach Joanna.
Have something personal in mind, a custom idea like a birthday-door set, or just a question? Chat with Joanna on Instagram.
lè keepsakes on InstagramAlready know what you'd like? Find le.keepsakes on Shopee.
lè keepsakes on Shopee